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Masters Workshop:
Design History, Theory
& Practice in Rome
/ Faculty

June 11 - 25
3 graduate studio credits
Course number IPG–5212–A

CHAIRPERSONS: LITA TALARICO AND STEVEN HELLER FACULTY: DR. DARIUS ARYA, MARIA PINA BENTIVENGA, CRISTINA CHIAPPINI, JAMES CLOUGH, LOUISE FILI, MARIO FOIS, PAOLA MANFRONI, MARIO RULLO, MAURO ZENNARO

Lita Talarico is co-founder and co-chair of the School of Visual Arts MFA Design Designer as Author & Entrepreneur program. As a founding associate of Bill Lacy Design, she coordinated architect selection competitions and conferences for the Cleveland Museum of Art; National World War II Memorial Design Competition; International Design Conference in Aspen Italian Manifesto Conference; and the Pritzker Architecture Prize annual jury meeting. She was Professional Advisor for the GSA’s U.S. Port of Entry at Massena, NY Design Charrette. She was founding managing editor of American Illustration & Photography.

Talarico is co-author of Typography Sketchbook, The Design Entrepreneur:Turning Graphic Design into Goods that Sell, Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers, Design School Confidential, and Design Career: A Practical Guide for Beginning Illustrators and Graphic Designers.

A board-member emeritus of Adobe Education Partners by Design, and member of the AIGA Visionary Design Council, she holds a Masters in Art Criticism and Writing. Talarico was a visiting scholar at the American Academy in Rome in 2008 and 2010 where she conducted extensive research on the Roman letter.

Steven Heller is the co-founder and co-chair of the MFA Design: Designer as Author & Entrepreneur program and co-founder of the MFA in Design Criticism, MPS Branding, MFA Products in Design and MFA in Interaction Design programs at the School of Visual Arts. For 33 years, he was an art director at The New York Times (28 of them as senior art director for the NY Times Book Review). He currently writes the Visuals column for the Book Review. He is editor of AIGA VOICE: Online Journal of Design and contributing editor to Print, EYE and Baseline magazines. He contributes to Design Observer and writes the DAILY HELLER blog for Print Magazine, “Graphic Content” for NY Times T-Style online, and a weekly column for Atlantic Life online. His podcasts on design history are available at the SVA MFA Design website.

Heller is the editor, co-author or author of over 140 books on design and popular culture, including Design Literacy, Paul Rand, Anatomy of Design, Graphic Style, Stylepedia, The Design Entrepreneur, Iron Fists: Branding the Twentieth Century Totalitarian State, and Typography Sketchbooks. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award “Design Mind.”

Dr. Darius Arya is an archaeologist who resides in Rome, Italy. He is the co-founder and executive director of the American Institute for Roman Culture, a nonprofit organization, which promotes and defends Roman heritage through projects and unique teaching experiences for university-level students. He leads the archaeological projects, currently including the Villa delle Vignacce dig, and directs the program in archaeology and Roman civilization.

Cristina Chiappini, a graphic and new media designer, splits her time between Rome and Treviso. She specializes in corporate identity and web-design for furniture companies, communication for events and humanitarian campaigns. Her clients include La Triennale di Milano, RAI International, Pianca design living, Texao, Nice, MN Metropolitana di Napoli, Marith© + Franßois Girbaud, Aidos. She is a member of The Italian Council of Design, Ministry of the Culture and serves as Vice president Italian Association of Graphic Design. She teaches Graphic Design and Web Design at the University of Rome Sapienza and IUAV University University of Venice and University of Republic of San Marino. She also conducts workshops on Basic Interactive Design at the Iuav Venice Faculty of Design and Art. Her projects have been exhibited at La Triennale di Milano, The New Italian Design2007; Fair of the PMI of Canton China 2006.

James Clough has lived and worked in Milan as a typographer, designer and calligrapher for more than thirty years. He is a teacher of theory and history of typography and visual communication at various institutions including Milan Polytechnic University and ISIA of Urbino. He writes on type and typography for various journals and magazines, and is an expert in the history of Italian lettering and inscription.

Louise Fili, the founder of Louise Fili Ltd, specializes in logo, package, restaurant, type, book and book jacket design. A senior designer for Herb Lubalin from 1976–1978, she was also art director of Pantheon Books for over ten years, where she designed over 2000 book jackets. She currently works for major food companies and restaurants in the United States. She has received awards from every major design competition, including Gold and Silver medals from the Society of Illustrators and the New York Art Directors Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured on design and typography and her work is in the permanent collection of the Library of Congress, the Cooper-Hewitt Museum, and the Biliothéque Nationale. She was the recipient of a National Endowment for the Arts design grant to study the work of W.A. Dwiggins and is co-author of Italian Art Deco, Dutch Moderne, British Modern, Deco Type, German Modern, Design Connoisseur, Deco Espana, Typology, Euro Deco and Italianisimo. Her most recent book is Elegantissima. Fili was inducted into the Art Directors Hall of Fame in 2006.

Mario Fois works in the field of visual design and various areas of visual communication such as coordinated image, publishing, layout/staging design, web design and retail design. He has collaborated with Pool4 on the staging of numerous exhibitions and successively with numerous advertising agencies. He has held the position of Art director at Young & Rubicam in Rome and founded Vertigo Design with Mario Rullo. Some of Vertigo Design’s clients include Auditorium—Parco della Musica, the Municipality of Roma, Ferrovie dello Stato, Agenzia del Demanio, P&G, the Authority for Data Privacy, Finmeccanica, Alenia Spazio, Alenia Marconi System, Telespazio, Merck, Fandango Cinema, Intralot, Fincantieri, Unicef and many others beside. Fois has taught Graphic Design and Visual Communication at the University of Roma “La Sapienza” Industrial Design department, and is currently teaching at ISIA Roma Design. He is a frequent contributor to the magazines DiiD Disegno Industriale and Progetto Grafico of which he is also an editor. Fois is a member of AIAP and BEDA.

Paola Manfroni is founder and creative director of Marimo/brandlife designers. After a long, award-winning career in McCannErickson Rome, where she handled international clients and created successful campaigns for a wide range of brands and targets, she decided to start her own business, one focusing on a new balance between advertising and design. Since 2007, Marimo has become a reference point in the city, attracting young talents and adventurous clients. In her current role as vice-president of the Italian Art Directors Club, she has been committed to the aim of promoting the role of the creative community in Italy.

Mario Rullo is designer, art director, and founding partner of Vertigo Design. He has worked in the field of visual design for 20 years with particular reference to areas of corporate identity, brand image and way-finding. He has produced visual identity projects for numerous companies and public institutions such as the British Council, Finmeccanica, Galileo Industries, the Authority for Personal Data Protection, Hugo Boss, Lacoste, Merck Sharp & Dohme, Montblanc, Procter & Gamble, Presidenza del Consiglio dei Ministri, Space Alliance, Telecom Italia, Telespazio, Unicef and Wwf. Rullo has taught Industrial Design at Rome University “La Sapienza” and is currently teaching “Visual Communication” at ISIA Roma Design and Isia Pescara. He collaborated in the production and launch of Progetto Grafico, a journal for which he is one of the editors and currently contributes articles to the magazine DiiD Disegno Industriale.

Mauro Zennaro, a graduate in architecture, studied paleography with Armando Petrucci and calligraphy with Jean Larcher, Thomas Ingmire, Donald Jackson and others. He has done projects for Italian public institutions, including visual identity for Biblioteca Nazionale Centrale di Roma (National Central Library of Rome), visual identity and Angelica typeface for Biblioteca Angelica, the Farfa typeface for the city of Fara in Sabina, and the Equa typeface for the Città dell’altra economia (Town of Alternative Economy) for the city of Rome. He teaches graphic design at the Università per Stranieri (University for Foreigners) of Perugia and at the Carlo Urbany Professional High School in Rome. Zennaro is a prolific author of articles and books and a fellow of AIAP–Associazione italiana progettazione per la comunicazione visiva (Italian Visual Design Association).